Overview
It all started during one of the most challenging times in recent history—2020, when the COVID-19 pandemic stopped the world in its tracks. For many businesses, especially those that relied on traditional methods of reaching customers, this was a moment of deep uncertainty. A leading FMCG company, in particular, faced a serious challenge: How could they continue to connect with their consumers when in-person communication and physical advertisements were suddenly ineffective?
The company turned to Softograph, a tech company with a knack for solving problems like these. Together, they didn’t just find a solution to survive the crisis—they developed a new way to communicate, one that would set a path for the future
The Challenge: A Brand Struggling to Connect
During the pandemic, even the traditional direct marketing methods the company relied on became impossible to implement. Restricted from using common marketing channels such as TV, billboards, and social media, the client was in need of a creative solution to reach its audience. Their existing strategies, already constrained by industry regulations, now faced the additional hurdle of pandemic restrictions. For the brand’s marketing team, the question became clear: how do we reach our customers now?
That’s when Softograph stepped in with their ICE platform—an interactive digital solution that would change the game. A fresh, innovative approach—one that could ensure effective engagement while bypassing the limitations of both conventional and digital advertising.
A New Way to Engage: Enter Gamification
Softograph’s ICE platform brought something new to the table: gamification. It wasn’t just about showing ads on a screen, it was about making the whole experience fun and interactive. Consumers didn’t just see a brand message—they participated in it.
The platform turned simple tasks, like clicking on an ad or signing up for an offer, into rewarding experiences. Consumers could earn points, discounts, and prizes while engaging with the brand. This made the interaction feel more like a game, which kept people interested and coming back for more.
Building a Community, Virtually
But ICE didn’t just stop at offering rewards. It helped build a community of loyal customers. People didn’t just play for discounts—they began to connect with the brand on a deeper level, feeling like they were part of something bigger. This sense of belonging was incredibly valuable during a time when many people were feeling isolated.
And it worked. By the end of the campaign, 1.3 million consumers had engaged with the platform, forming lasting connections with the brand.
From Struggle to Success: Real-Time Results
Before this digital transformation, the company had no clear path forward. But with ICE, not only did they re-engage their customers, they also gained valuable insights into their campaigns. Every click and interaction could be measured, giving the company real data to understand what worked and what didn’t.
In short, ICE turned something as uncertain as the pandemic into an opportunity for growth. What started as a temporary solution became a long-term strategy for the company’s future.
A New Era in Brand Communication
By the time the campaign ended, the company wasn’t just surviving—they were thriving. Softograph had helped them adapt to the digital world in a way they hadn’t imagined before, proving that innovation can often be born out of the toughest challenges
The pandemic may have disrupted the way businesses operated, but it also pushed brands like this leading FMCG company to explore new ways of connecting with consumers. Thanks to ICE, it was able to do just that—and set a new standard for digital communication in the process.